Annual Coquitlam Crunch Challenge Event Seeking New Administration

Coquitlam, B.C., Dec. 29, 2018 — The annual event which sees participants go up and down the Crunch trail as many times as possible in four hours turned ten years in 2019. The Coquitlam Crunch Diversity Challenge continues to build the Community Diversity Fund with the Coquitlam Foundation.

The fund provides grants to diversity initiatives that enhance the social and/or economic integration of diversity groups into the community. Diversity groups include age (seniors and youth), socioeconomic (i.e. homeless), mental health challenges, physical disabilities, LGBTQ, new immigrants, visible minorities. Thanks to the many participants and supporters of, over $21,000 has gone into the fund.

For the past four years, event organizers have been the Nothin’ Dragon Masters 50+ dragon boat team, however in 2020 they are stepping down and founder Alex Bell is actively seeking another group to lead the event.

“We’ve enjoyed supporting over the past four years,” said the dragon boat team president Brian Kenny, “but we are looking forward to focusing on our 3rd annual Inlet Spring Regatta and our Kateslem Kids Program.  The 50+ team operates out of the Dogwood Pavilion in Coquitlam and hosts 44 dragon boat teams during their April event in Port Moody and they mentor challenged youth in dragon boating during the year.

“I would like to acknowledge the huge contribution of the Nothin’ Dragon Master’s,” said event founder Alex Bell. “They’ve generously donated their time which has taken the event to a whole new level. During their administration they enhanced the event to include professional timekeeping, they added the Stair Master event and last year they created the Crunch Quest pass for kids,” said Bell whose vision is to have people representing every diversity group participating annually.

The Fund has supported such groups as the Tri-Cities Brain Injury Support Group and the Immigrant Services of BC. ISS of BC used the funds to put on a local job fair for immigrants and refugees and the Tri-Cities Brain injury support network used the grant to fund two years of social and recreational activities for survivors of brain injuries.

Grant applications are now being accepted for the Community Diversity Fund, and groups may apply by contacting the Coquitlam Foundation before Feb.14.

Persons or groups interested in taking over the event should note that it comes with an established website, Facebook page and newsletter platform. If you are interested or want more information email

The 2019 Crunch Challenge would not have been possible without the kind support of the Nothin’ Dragon Masters, New Earth Marketing, The Tri-City News, City of Coquitlam, Oddball Workshop Apparel, Sandpiper Signs & Decals, Coquitlam Chrysler, Fraser Health, FortisBC, Vancity, Trio Sports Events, BC Athletics, Eagle Ridge Chevrolet Buick GMC, Body by Brandt, Coquitlam Chrysler, Mariner Brewing, Originelle Designs Photography, Rod MacBeth, Terry O’Neil, lululemon, Pasta Pollo, Starbucks, Steve Nash Fitness,, FA5 Fitness and Thrifty Foods.

The Coquitlam Crunch ‘Diversity’ Challenge is an annual event founded by Tri-City’s resident Alex Bell, which celebrates diversity and supports the Coquitlam Foundation’s ‘Diversity’ Fund. The event started in 2010 and takes place at the Coquitlam Crunch hiking trail in B.C., Canada. The Challenge features a Stair Master competition; the Make It Or Break It 4-hour competition; and a Recreational category. Learn more at

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Coquitlam Crunch Challenge early bird registration underway until May 31st

Organizers of the 8th annual Coquitlam Crunch Challenge are pleased to announce that early bird registration is underway for this year’s event which will be held on Saturday, September 9th. Registering early saves you approximately 50% off your registration fee!

Whether you are a novice or serious athlete; working on becoming the best you; or are simply looking for a great outdoor activity that supports community, the Coquitlam Crunch Challenge is more than a foot race, or about climbing the Crunch trail. The event was created eight years ago by local resident Alex Bell, who’s goal was to create a ‘Diversity Fund’ within the Coquitlam Foundation. “My vision for the future is to have people representing every diversity group to join me in the Coquitlam Crunch ‘Diversity’ Challenge,” said Bell.  In 2016 the 50+ dragon boat team, the Nothin’ Dragon Masters have take on organization of the event and funds also support their group and community programs which include mentoring challenged youth.

Diversity is more than just a difference in race or culture:

“The concept of diversity encompasses acceptance and respect. It means understanding that each individual is unique, and recognizing our individual differences.  These can be along the dimensions of race, ethnicity, gender, sexual orientation, socio-economic status, age, physical abilities, religious beliefs, political beliefs, or other ideologies.  It is the exploration of these differences in a safe, positive, and nurturing environment. It is about understanding each other and moving beyond simple tolerance to embracing and celebrating the rich dimensions of diversity contained within each individual.” – Source

The Challenge starts at the base of the Coquitlam Crunch at the Scott Creek Community Gardens and the full loop (up and down) of the Crunch trail is approximately 4.5km, taking the average person (walking) anywhere from 1 to 1.5 hours. The Coquitlam Crunch Challenge offers something for everyone whether you are a hardcore athlete, or you just want to get out in nature and exercise alone or with your family or friends.

Three ways to participate:

– Starting at 8 am the Stair Master  challenges athletes to see who is the fastest running up the 437 stairs of the Crunch;
–  From 9 am to 1 pm, the Make It or Break It category challenges athletes to see how many times they can go up and down the full length of the Crunch within 4 hours;
–  From 9:30 am to 1 pm with a formal start at 10 am, the Recreational category simply encourages everyone to come out and support community, get some exercise, enjoy the day and try to complete the  Coquitlam Crunch at least once or even twice in 2 hours.

Age Groups: -15 years; 16-35 years; 36-65 years; and 65+ years. A BRONZE, SILVER and GOLD will be awarded in age group for both male and female divisions for The Stair Master or the Make It Or Break It categories.

In 2017, our overall winner was Olympian Tina Connelly who completed 8 loops just under 4-hours with a time of 3:56.48, a distance of 35.2 km.  Many of our entrants participate simply because they want to work on their ‘personal best’ time, and are not necessarily interested in beating anyone. They want the achievement of simply saying, “I did it!”

Water and sports drinks will be available and free for participants thanks to generous sponsors.

Corporate sponsors are still being sought and are encouraged to get involved in this health-conscious and inclusive initiative by emailing  Thus far, supporting for 2017 we have New Earth Marketing; 98.7 The Point FM Radio; Eagle Ridge Chevrolet, Buick, GMC;  Pasta Polo; and the City of Coquitlam.

Our registration platform is operated through the Running Room.

REGISTER TODAY and SAVE 50% until May 31st!

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Tri-Cities Community TV supports the Coquitlam Crunch Challenge

Featuring footage taken at the 2014 and 2015 events, the busy crew at Tri-Cities Community TV have recently released a video segment to help promote this year’s Coquitlam Crunch Challenge.

The video features words from participants, and sponsors, as well as the event founder, Alex Bell.

This year the Challenge will feature time chips and bibs thanks to Trio Sports Events, and Running Room. Registration is now underway.

Medals will be awarded in 4 age groups in both female and male divisions for the STAIR MASTER challenge, and the MAKE IT OR BREAK IT events.

If you do not feel like competing but wish to support the Coquitlam Foundation‘s ‘Diversity Fund’ and co-benefactors the, Nothin’ Dragon Masters senior dragon boat racing team,  join our RECREATIONAL category that will formally start at 10am.  Perfect for the entire family.

To REGISTER or MAKE A DONATION click HERE.  Online registration closes on Tuesday, September 6th at midnight, whereupon you can register the morning of the event starting at 7am.

Save time, and register online! Package pickup for chips and bibs can be made at Port Coquitlam Running Room on two dates / times, so you can arrived ready!

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