Annual Coquitlam Crunch Challenge Event Seeking New Administration

Coquitlam, B.C., Dec. 29, 2018 — The annual event which sees participants go up and down the Crunch trail as many times as possible in four hours turned ten years in 2019. The Coquitlam Crunch Diversity Challenge continues to build the Community Diversity Fund with the Coquitlam Foundation.

The fund provides grants to diversity initiatives that enhance the social and/or economic integration of diversity groups into the community. Diversity groups include age (seniors and youth), socioeconomic (i.e. homeless), mental health challenges, physical disabilities, LGBTQ, new immigrants, visible minorities. Thanks to the many participants and supporters of, over $21,000 has gone into the fund.

For the past four years, event organizers have been the Nothin’ Dragon Masters 50+ dragon boat team, however in 2020 they are stepping down and founder Alex Bell is actively seeking another group to lead the event.

“We’ve enjoyed supporting over the past four years,” said the dragon boat team president Brian Kenny, “but we are looking forward to focusing on our 3rd annual Inlet Spring Regatta and our Kateslem Kids Program.  The 50+ team operates out of the Dogwood Pavilion in Coquitlam and hosts 44 dragon boat teams during their April event in Port Moody and they mentor challenged youth in dragon boating during the year.

“I would like to acknowledge the huge contribution of the Nothin’ Dragon Master’s,” said event founder Alex Bell. “They’ve generously donated their time which has taken the event to a whole new level. During their administration they enhanced the event to include professional timekeeping, they added the Stair Master event and last year they created the Crunch Quest pass for kids,” said Bell whose vision is to have people representing every diversity group participating annually.

The Fund has supported such groups as the Tri-Cities Brain Injury Support Group and the Immigrant Services of BC. ISS of BC used the funds to put on a local job fair for immigrants and refugees and the Tri-Cities Brain injury support network used the grant to fund two years of social and recreational activities for survivors of brain injuries.

Grant applications are now being accepted for the Community Diversity Fund, and groups may apply by contacting the Coquitlam Foundation before Feb.14.

Persons or groups interested in taking over the event should note that it comes with an established website, Facebook page and newsletter platform. If you are interested or want more information email coquitlamcrunch@gmail.com.

The 2019 Crunch Challenge would not have been possible without the kind support of the Nothin’ Dragon Masters, New Earth Marketing, The Tri-City News, City of Coquitlam, Oddball Workshop Apparel, Sandpiper Signs & Decals, Coquitlam Chrysler, Fraser Health, FortisBC, Vancity, Trio Sports Events, BC Athletics, Eagle Ridge Chevrolet Buick GMC, Body by Brandt, Coquitlam Chrysler, Mariner Brewing, Originelle Designs Photography, Rod MacBeth, Terry O’Neil, lululemon, Pasta Pollo, Starbucks, Steve Nash Fitness, On-Running.com, FA5 Fitness and Thrifty Foods.

The Coquitlam Crunch ‘Diversity’ Challenge is an annual event founded by Tri-City’s resident Alex Bell, which celebrates diversity and supports the Coquitlam Foundation’s ‘Diversity’ Fund. The event started in 2010 and takes place at the Coquitlam Crunch hiking trail in B.C., Canada. The Challenge features a Stair Master competition; the Make It Or Break It 4-hour competition; and a Recreational category. Learn more at coquitlamcrunch.com

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Yellow Dog Brewing sponsors Beer Garden for Coquitlam Crunch Diversity Challenge

We’ve been working long and hard on this one, and it was hard to keep it a secret until we had all the proper protocols and insurance in place, but we are thrilled to announce that we are having a beer garden this year, thanks to the generous support of Yellow Dog Brewing!

The beer garden will be set up at the base of the Crunch during this year’s Coquitlam Crunch Diversity Challenge, offering patrons and competitors a cold one as they enjoy the day and support community. All sales of Yellow Dog brew will go directly to the event charitable causes, the Coquitlam Foundation “Diversity Fund” and the senior dragon boat team, Nothin’ Dragon Masters to support their community initiatives with youth.

“Yellow Dog has been a sponsor of our dragon boat team for some time now,” said Brian Kenny, president, Nothin’ Dragon Masters, a team based out of Dogwood Pavilion who train at Rocky Point. “They are always doing something to support community, and we really appreciate their support of this event!”

The beer garden will be open between 11 a.m. and 2 p.m. Two pieces of ID are required. Please drink responsibly and plan a safe ride home.

Registration is underway in three categories, the Stair Master at 8 a.m.; the Make it or Break It 4-hour challenge from 9 a.m. to 1 p.m; and the Recreational which starts formally at 10 a.m. after presentations, words from the mayor, organizers and event founder Alex Bell, and a warmup led by Leigh Brandt.

Online registration closes on September 7 offering a reduced entry fee. Race kits will be available for pickup before event day on September 7 and 8 from 7 to 9 p.m. at Running Room Port Coquitlam, so you can come out on event day ready to go. You can still register on event day, but come early.  The Recreational category will be ‘by donation’ on event day, and no amount is too large or too small.

All event details are at www.coquitlamcrunch.com

This year’s event is being sponsored by New Earth Marketing, 98.7 The Point CKPM FM radio, Vancity; City of Coquitlam, snapd Tri-Cities, Yellow Dog Brewing, Body by Brandt, Eagle Ridge GMC, Shutter Up & Shoot, Thrifty Foods, Starbucks Coffee, Pasta Polo, 3D Basketball Academy, Kangho Hapkido Martial Arts Academy, Shaunnessy Veterinary Hospital.

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snapd Tri-Cities / Sandpiper Signs supports the Coquitlam Crunch ‘Diversity’ Challenge

Matt from Sandpiper Signs & Decals hands over handbills with information about the upcoming Coquitlam Crunch Challenge to event co-chair, Brian Kenny (president Nothin’ Dragon Masters 50+ dragon boat team out of the Dogwood Seniors Society.

We’re pleased to announce that pumping up event promotions for the 2017 Coquitlam Crunch ‘Diversity’ Challenge is snapd Tri-Cities and Sandpiper Signs!

“snapd is well-known in the community for supporting local events and charities, and we’re pleased they came to our aid,” said Brian Kenny, event co-chair and president of the Nothin’ Dragon Masters 50+  dragon boat team, who are event organizers for the second year in a row. “Everyone looks to their event calendar, and loves to see themselves, or someone they know in snapd.  We really appreciate the promotional support from both snapd and Sandpipers Signs & Decals.”

“I am very excited to support the Coquitlam Crunch Diversity Challenge through media and signage sponsorship,” said Carlo Zarrillo, owner of Sandpiper Signs and Decals. “This event and its location bring together, in one spot, everything my wife Bonita Zarrillo and I love about Coquitlam. The Crunch trail is a perfect location for a fun but rewarding workout, and we get to support diversity while increasing awareness around inclusive communities.  We are very excited to be able to participate as well as snap pictures on-site of all the smiling faces. See you all there September 9th!”

Event posters, handbills, and promotional cards will be seen throughout the Tri-Cities. The event planning committee is already busy handing out information about the upcoming event, which will support not only the dragon boat team which functions under the Dogwood Seniors Society and has an average age of 65 years but due to the tireless efforts of event founder Alex Bell, the event created the Coquitlam Foundation’s ‘Diversity Fund” and to date has raised over $18,000.

Event planning committee members will be out at the Crunch Trail over the coming weeks to talk to Crunch users about getting involved in the upcoming challenge which provides participants three ways to get involved. The easiest way to get involved is to simply show up on September 9 and make a donation, and enjoy the Recreational component, perfect for families or large groups. Those up for a big challenge can register for the Stair Master which will see who is the fastest up the 437 stairs of the Crunch; or they can register for the 4-hour Make It or Break It challenge, to see who has the fastest time, with the most up and down 280m loops of popular hiking trail. Events run from 8 a.m to 1 p.m.

To get more information, and register, go to coquitlamcrunch.com. Although all proceeds go to the cause, participants can save if they register before September 7.

snapd Tri-Cities is a part of a full-service media company. They put out a FREE monthly print publication specializing in a “non-political” friendly and entertaining photographic view of living in our community. They cover everything including home, business, birthday and surprise parties; sporting events; business openings, sales and events; festivals & concerts; people on the street; parades; carnivals; and general daily life. They also include an upcoming events calendar, cartoons, jokes & quotes, recipes and informative articles. The paper is printed monthly and distributed through “exit news racks” at key Retail Stores and strategically by Current Advertisers in the area. For more information visit: https://tricitiesbc.snapd.com

Sandpiper Signs & Decals Inc. is a well-established sign company in Coquitlam, BC who specializes in banners, large sign printing & installation, window decals, fridge magnets, vehicle graphics, trade show displays, and more.  Get more information at: www.sandpipersigns.com

The Coquitlam Crunch ‘Diversity’ Challenge is an annual event founded by Tri-City’s resident Alex Bell, which celebrates diversity and supports the Nothin’ Dragon Masters senior dragon boat team and their community programs, and the Coquitlam Foundation’s ‘Diversity’ Fund. The event started in 2010 and takes place at the Coquitlam Crunch hiking trail in B.C., Canada. The Challenge features a Stair Master competition; the Make It Or Break It 4-hour competition; and a Recreational category. Learn more at coquitlamcrunch.com

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Coquitlam Crunch Challenge early bird registration underway until May 31st

Organizers of the 8th annual Coquitlam Crunch Challenge are pleased to announce that early bird registration is underway for this year’s event which will be held on Saturday, September 9th. Registering early saves you approximately 50% off your registration fee!

Whether you are a novice or serious athlete; working on becoming the best you; or are simply looking for a great outdoor activity that supports community, the Coquitlam Crunch Challenge is more than a foot race, or about climbing the Crunch trail. The event was created eight years ago by local resident Alex Bell, who’s goal was to create a ‘Diversity Fund’ within the Coquitlam Foundation. “My vision for the future is to have people representing every diversity group to join me in the Coquitlam Crunch ‘Diversity’ Challenge,” said Bell.  In 2016 the 50+ dragon boat team, the Nothin’ Dragon Masters have take on organization of the event and funds also support their group and community programs which include mentoring challenged youth.

Diversity is more than just a difference in race or culture:

“The concept of diversity encompasses acceptance and respect. It means understanding that each individual is unique, and recognizing our individual differences.  These can be along the dimensions of race, ethnicity, gender, sexual orientation, socio-economic status, age, physical abilities, religious beliefs, political beliefs, or other ideologies.  It is the exploration of these differences in a safe, positive, and nurturing environment. It is about understanding each other and moving beyond simple tolerance to embracing and celebrating the rich dimensions of diversity contained within each individual.” – Source

The Challenge starts at the base of the Coquitlam Crunch at the Scott Creek Community Gardens and the full loop (up and down) of the Crunch trail is approximately 4.5km, taking the average person (walking) anywhere from 1 to 1.5 hours. The Coquitlam Crunch Challenge offers something for everyone whether you are a hardcore athlete, or you just want to get out in nature and exercise alone or with your family or friends.

Three ways to participate:

– Starting at 8 am the Stair Master  challenges athletes to see who is the fastest running up the 437 stairs of the Crunch;
–  From 9 am to 1 pm, the Make It or Break It category challenges athletes to see how many times they can go up and down the full length of the Crunch within 4 hours;
–  From 9:30 am to 1 pm with a formal start at 10 am, the Recreational category simply encourages everyone to come out and support community, get some exercise, enjoy the day and try to complete the  Coquitlam Crunch at least once or even twice in 2 hours.

Age Groups: -15 years; 16-35 years; 36-65 years; and 65+ years. A BRONZE, SILVER and GOLD will be awarded in age group for both male and female divisions for The Stair Master or the Make It Or Break It categories.

In 2017, our overall winner was Olympian Tina Connelly who completed 8 loops just under 4-hours with a time of 3:56.48, a distance of 35.2 km.  Many of our entrants participate simply because they want to work on their ‘personal best’ time, and are not necessarily interested in beating anyone. They want the achievement of simply saying, “I did it!”

Water and sports drinks will be available and free for participants thanks to generous sponsors.

Corporate sponsors are still being sought and are encouraged to get involved in this health-conscious and inclusive initiative by emailing coquitlamcrunch@gmail.com  Thus far, supporting for 2017 we have New Earth Marketing; 98.7 The Point FM Radio; Eagle Ridge Chevrolet, Buick, GMC;  Pasta Polo; and the City of Coquitlam.

Our registration platform is operated through the Running Room.

REGISTER TODAY and SAVE 50% until May 31st!

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Crunch Challenge donates to the Coquitlam Foundation ‘Diversity Fund’

(Photo Above: Cheque presentation at the Coquitlam Crunch – Left to right: Robbin Whachell, co-chair Crunch Challenge and Nothin’ Dragon member; Dwight Yochim, ED, Coquitlam Foundation; Brian Kenny, President, Nothin Dragon Masters dragon boat team / co-chair Crunch Challenge; and Alex Bell, Founder, Coquitlam Crunch Challenge. Photo: Joep Olthuis)

2017 Coquitlam Crunch Challenge Date Announced – Tri-City Diversity Groups Sought

On January 13th, organizers of the Coquitlam Crunch ‘Diversity’ Challenge met up with Dwight Yochim, Executive Director of the Coquitlam Foundation to present a portion of funds raised at the 2016 challenge. The donation goes directly into the “Diversity Fund,” and to date the event has raised over $18,000 for the fund.

“The addition of the Nothin’ Dragons’ organizational expertise made the 2016 Coquitlam Crunch Challenge a great success, added much-needed capital to the Coquitlam Foundation-managed Community Diversity Fund,” said Dwight Yochim, Executive Director, Coquitlam Foundation. “As the charitable heart of Coquitlam, the Foundation is always pleased to see organizations such as the Nothin’ Dragons and the Diversity Fund  work together for the betterment of our community. They touch so many aspects of our community and should be proud of this effort.” Grant applications are now being accepted for the Community Diversity Fund, and groups may apply by contacting the Coquitlam Foundation by February 15th.

“We’re inviting all the Tri-Cities diversity groups to become involved in the Coquitlam Crunch Challenge which will be held on September 9, 2017 and we intend to highlight these groups as our thrust for 2017,” said Crunch Challenge co-chair Brian Kenny. “We encourage any diversity groups to contact us as soon as possible to learn how they can participate in the event to bring more awareness to their cause. They can reach us at coquitlamcrunch@gmail.com.”

“The concept of diversity encompasses acceptance and respect. It means understanding that each individual is unique, and recognizing our individual differences.  These can be along the dimensions of race, ethnicity, gender, sexual orientation, socio-economic status, age, physical abilities, religious beliefs, political beliefs, mental health, or other ideologies.  It is the exploration of these differences in a safe, positive, and nurturing environment. It is about understanding each other and moving beyond simple tolerance to embracing and celebrating the rich dimensions of diversity contained within each individual.” – Source: Oregon University.

The event was founded by Coquitlam resident Alex Bell in 2010, whose vision is to have people representing every diversity group participating annually.  The next Coquitlam Crunch Challenge is only 7 months and those interested in participating, or keeping abreast of all event details, are encouraged to join the Coquitlam Crunch Challenge mailing list. To subscribe go to coquitlamcrunch.com.

The 2016 Crunch Challenge would not have been possible without the kind support of New Earth Marketing; Rod Macbeth and 98.7 CKPM FM The Point Radio; Eagle Ridge Chevrolet, Buick, GMC;  Pasta Polo; Thrifty Foods  Vancity Port Moody, Wiivv Custom Fit 3D-Printed Orthotics, Jessica Prasad ilovehomes.ca, Starbucks, MaxFit Movement Institute, Xaler Massage, KD Fitness, Tri-City Printing, and the City of Coquitlam.  To join this year’s enthusiastic team of sponsors and volunteers, email coquitlamcrunch@gmail.com.

The Coquitlam Crunch ‘Diversity’ Challenge is an annual event founded by Tri-City’s resident Alex Bell, which celebrates diversity and supports the Nothin’ Dragon Masters senior dragon boat team and their community programs, and the Coquitlam Foundation’s ‘Diversity’ Fund. The event started in 2010 and takes place at the Coquitlam Crunch hiking trail in B.C., Canada. The Challenge features a Stair Master competition; the Make It Or Break It 4-hour competition; and a Recreational category. Learn more at coquitlamcrunch.com

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Tri-Cities Community TV supports the Coquitlam Crunch Challenge

Featuring footage taken at the 2014 and 2015 events, the busy crew at Tri-Cities Community TV have recently released a video segment to help promote this year’s Coquitlam Crunch Challenge.

The video features words from participants, and sponsors, as well as the event founder, Alex Bell.

This year the Challenge will feature time chips and bibs thanks to Trio Sports Events, and Running Room. Registration is now underway.

Medals will be awarded in 4 age groups in both female and male divisions for the STAIR MASTER challenge, and the MAKE IT OR BREAK IT events.

If you do not feel like competing but wish to support the Coquitlam Foundation‘s ‘Diversity Fund’ and co-benefactors the, Nothin’ Dragon Masters senior dragon boat racing team,  join our RECREATIONAL category that will formally start at 10am.  Perfect for the entire family.

To REGISTER or MAKE A DONATION click HERE.  Online registration closes on Tuesday, September 6th at midnight, whereupon you can register the morning of the event starting at 7am.

Save time, and register online! Package pickup for chips and bibs can be made at Port Coquitlam Running Room on two dates / times, so you can arrived ready!

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(Audio) Coquitlam Crunch Challenge Visits Tri-City Radio Morning Show

 

Thanks to one of our top sponsors, CKPM 98.7 FM Tri-City Radio, president of Nothin Dragon Masters, Brian Kenny, and teammate Robbin Whachell, co-chair of the Coquitlam Crunch Challenge organizing team were hosted by Rod MacBeth of the CKPM Morning Show on August 2nd. Listen to the show HERE. OR CLICK the Video below to listen.

The ‪#‎CoquitlamCrunchChallenge‬ is now in its 7th year and takes place on Saturday, September 10th at the base of the Coquitlam Crunch on Lansdowne Drive beside Scott Creek Community Gardens.

Our event has a STAIR MASTER component (see who’s the fastest up the 437 stairs of the Crunch); a MAKE IT OR BREAK IT component (who can do the most 4.5 km loops up and down the Crunch in 4 hours. The record is 8 times); OR our RECREATIONAL component encourages individuals or families to come out and experience the Crunch doing the 4.5km loop at least once.

Proceeds go to the Nothin’ Dragon Masters (seniors paddling team); and the Coquitlam Foundation.

Learn more at www.coquitlamcrunch.comwww.nothindragon.cawww.coquitlamfoundation.com

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The Coquitlam Crunch Challenge Under New Leadership

The 7th annual Coquitlam Crunch Diversity Challenge is set for Saturday, September 10th, 2016 and will continue to raise awareness for initiatives that embrace diversity in Coquitlam. Founded in 2010 by Coquitlam resident Alex Bell, the event, which gives competitors the chance to see how many times they can go up and down the Coquitlam Crunch in 4 hours has experienced exponential growth. It started as a 12-hour event, and last year’s switch to the 4-hour format was greatly received.

Due to unforeseen circumstances and the event’s rapid growth, Alex Bell has handed the event over to the Nothin’ Dragon Masters team of Coquitlam, a group of dragon boaters made primarily of seniors who refuse to sit idle. This diverse group, while dealing with the challenges associated with aging, aim to keep an active and healthy lifestyle. Not only does the club support close to 70 masters (male and female) athletes who compete throughout the year, they also mentor challenged youth from the Tri-Cities in their sport; and they support the Riverside Secondary dragon boat team.

“I’ve always wanted this event to go to the community,” said Bell, “and I’m so pleased that Nothin’ Dragon has enthusiastically stepped in. I know they will do a great job.”

The event is being supported by the City of Coquitlam and is a #Coquitlam125 sanctioned event. The Challenge starts at the base of the Coquitlam Crunch at the Scott Creek Community Gardens and the full loop (up and down) of the Crunch trail is approximately 4.5km, taking the average person (walking) anywhere from 1 to 1.5 hours. The Coquitlam Crunch Challenge offers something for everyone whether you are a hardcore athlete, or you just want to get out in nature and exercise alone or with your family or friends.

Here are the three ways to participate:

  • Starting at 8 am the Stair Master  challenges athletes to see who is the fastest running up the 437 stairs of the Crunch;
  • From 9 am to 1 pm, the Make It or Break It category challenges athletes to see how many times they can go up and down the full length of the Crunch within 4 hours;
  • From 9:30 am to 1 pm with a formal start at 10 am, the Recreational category simply encourages everyone to come out and support community, get some exercise, enjoy the day and try to complete the Coquitlam Crunch at least once or even twice in 2 hours.

In 2015, overall winner, Matt Sessions completed the 4-hour Make It Or Break It with a total of 8 loops. Jackie Senchyna was the top female competitor with 6 loops, while top youth competitor was Gracie Lorenson with 7 loops.

“Competitors who compete annually have given their feedback through our Facebook page, and although 7 years ago, we started as a simple charity event, we noted the dedication of the athletes, and like other competitions, we realized we had  to step up our game,” said Bell, who will remain on as an event advisor.

Under the new management, the 2016 edition will bring in professional timekeeping thanks to TRIO Sports Events, and registration is being handled by the Running Room. “This year everyone will have a bib and time chip,” said president of the Nothin’ Dragon team, Brian Kenny. “We’re excited to also offer gold, silver, and bronze medals to our top three competitors in the Make It Or Break It and the Stair Master for both male and female in four ages groups.”

Water and sports drinks will be available for free for participants thanks to generous sponsors.  The Stair Master is a $10 entry, and the Make It Or Break It is $25. All entries $20 or over will warrant an optional tax receipt. Suggested donations for the Recreational category are  $20 for adults, $10 for youth or $40 per family, however no donation of any amount will be refused and participation is welcomed without the requirement of a donation. Registration is now underway.

Corporate sponsors are still being sought and are encouraged to get involved in this health-conscious and inclusive initiative by emailing coquitlamcrunch@gmail.com Event organizers wish to acknowledge their sponsors: New Earth Marketing; 98.7 CKPM FM Tri-City Radio; Eagle Ridge Chevrolet, Buick, GMCPasta Polo; Coquitlam Centre; Thrifty Foods and the City of Coquitlam.

[Photo Caption: The Coquitlam Crunch ‘Diversity’ Challenge changes hands in 2016 as the Nothin’ Dragon Masters will now take the helm of the popular Coquitlam event. Seen here left to right is: Robbin Whachell, three-year volunteer for the Challenge and Nothin’ Dragon member; Alex Bell, Founder, Coquitlam Crunch Challenge; and Brian Kenny, President, Nothin’ Dragon Masters.]
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