Crunch Challenge donates to the Coquitlam Foundation ‘Diversity Fund’

(Photo Above: Cheque presentation at the Coquitlam Crunch – Left to right: Robbin Whachell, co-chair Crunch Challenge and Nothin’ Dragon member; Dwight Yochim, ED, Coquitlam Foundation; Brian Kenny, President, Nothin Dragon Masters dragon boat team / co-chair Crunch Challenge; and Alex Bell, Founder, Coquitlam Crunch Challenge. Photo: Joep Olthuis)

2017 Coquitlam Crunch Challenge Date Announced – Tri-City Diversity Groups Sought

On January 13th, organizers of the Coquitlam Crunch ‘Diversity’ Challenge met up with Dwight Yochim, Executive Director of the Coquitlam Foundation to present a portion of funds raised at the 2016 challenge. The donation goes directly into the “Diversity Fund,” and to date the event has raised over $18,000 for the fund.

“The addition of the Nothin’ Dragons’ organizational expertise made the 2016 Coquitlam Crunch Challenge a great success, added much-needed capital to the Coquitlam Foundation-managed Community Diversity Fund,” said Dwight Yochim, Executive Director, Coquitlam Foundation. “As the charitable heart of Coquitlam, the Foundation is always pleased to see organizations such as the Nothin’ Dragons and the Diversity Fund  work together for the betterment of our community. They touch so many aspects of our community and should be proud of this effort.” Grant applications are now being accepted for the Community Diversity Fund, and groups may apply by contacting the Coquitlam Foundation by February 15th.

“We’re inviting all the Tri-Cities diversity groups to become involved in the Coquitlam Crunch Challenge which will be held on September 9, 2017 and we intend to highlight these groups as our thrust for 2017,” said Crunch Challenge co-chair Brian Kenny. “We encourage any diversity groups to contact us as soon as possible to learn how they can participate in the event to bring more awareness to their cause. They can reach us at”

“The concept of diversity encompasses acceptance and respect. It means understanding that each individual is unique, and recognizing our individual differences.  These can be along the dimensions of race, ethnicity, gender, sexual orientation, socio-economic status, age, physical abilities, religious beliefs, political beliefs, mental health, or other ideologies.  It is the exploration of these differences in a safe, positive, and nurturing environment. It is about understanding each other and moving beyond simple tolerance to embracing and celebrating the rich dimensions of diversity contained within each individual.” – Source: Oregon University.

The event was founded by Coquitlam resident Alex Bell in 2010, whose vision is to have people representing every diversity group participating annually.  The next Coquitlam Crunch Challenge is only 7 months and those interested in participating, or keeping abreast of all event details, are encouraged to join the Coquitlam Crunch Challenge mailing list. To subscribe go to

The 2016 Crunch Challenge would not have been possible without the kind support of New Earth Marketing; Rod Macbeth and 98.7 CKPM FM The Point Radio; Eagle Ridge Chevrolet, Buick, GMC;  Pasta Polo; Thrifty Foods  Vancity Port Moody, Wiivv Custom Fit 3D-Printed Orthotics, Jessica Prasad, Starbucks, MaxFit Movement Institute, Xaler Massage, KD Fitness, Tri-City Printing, and the City of Coquitlam.  To join this year’s enthusiastic team of sponsors and volunteers, email

The Coquitlam Crunch ‘Diversity’ Challenge is an annual event founded by Tri-City’s resident Alex Bell, which celebrates diversity and supports the Nothin’ Dragon Masters senior dragon boat team and their community programs, and the Coquitlam Foundation’s ‘Diversity’ Fund. The event started in 2010 and takes place at the Coquitlam Crunch hiking trail in B.C., Canada. The Challenge features a Stair Master competition; the Make It Or Break It 4-hour competition; and a Recreational category. Learn more at

Posted in Uncategorized and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , .